Products

When hair is nourished and protected it always looks stunningly silky. And, with It’s a 10 Miracle Blow Dry Glossing Leave-In, that’s exactly what...

Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every b...

Shiny smoothness doesn’t have to be a dream. With It’s a 10 Miracle Coily Gelled Oil, it’s a reality no matter how you choose to style your hair. I...

What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or s...

Nothing is as alluring as shiny, smooth, frizz -free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave -In gives you the freedom t...

Because naturally curly and wavy hair tends to be quite delicate, it’s important to take extra -special care of it. When hair is nourished and str...

The Styled-to-Perfection Shine that Starts In Your Shower Whether you don’t have time for adding dozens of additional products before blow drying,...

Holding on to that just-blow-dried look is easier than ever when you start with It’s a 10 Miracle Blow Dry H20 Shield. Just a couple spritzes befo...

Designed to restore bounce and shine while also imparting a fresh, just-washed scent, this one lightweight conditioning dry spray is your secret w...

Whether split ends and other damage is a result of heat styling, environmental stress, or naturally delicate hair. It’s a 10 Miracle Blow Dry Spli...

At home or in the salon, gorgeous, silky, shiny, frizz-free styling is the gold standard in beautiful hair. Now, thanks to It’s a 10 Miracle Blow ...

If you love sleek or detailed styles, crave natural-looking volume, or if you need dependable hold that’s never sticky or crunchy, then It’s a 10 ...

For instant body with no fuss, It's a 10 Miracle Volumizing Blowdry Spray's advanced formula will give your hair a gorgeous look and bounce withou...

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensu...

Formulated to penetrate the hair shaft, restore moisture, and repair damage, our Miracle Daily Conditioner is a lifeline for dry, damaged, or colo...

It’s a 10 Miracle Deep Conditioner Plus Keratin - healthy hair on the inside and out! In just five to ten minutes, you can revitalize your hair an...

Your shower routine just got a whole lot easier with the new Miracle Defrizzing Cleansing Conditioner. The It’s a 10, one-step product that simult...

A lightweight taming gel for frizzy hair, taming flyaways while improving texture of damaged hair. Delivers a humectant that stabilizes moisture le...

It's a 10 Miracle Finishing Spray is the perfect product to lock in style. Years of testing and formulation have led to a truly "10" hair spray, gi...

It's a 10 Miracle Super Hold Finishing Spray Plus Keratin is the perfect product to hold your style. The dry spray is perfect for finished styling,...

For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It’s a 10 Haircare is proud to introduce the It’s...

It's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. It is developed to respond to the ...