Products

Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Conditioner Product. A cult-classic, this easy-to-use ...

Our Miracle Leave-In for Blondes makes it easier for you to have more fun! Specially formulated to meet the needs of natural and color-treated blo...

Want the power of our classic Miracle Leave-In Product without all the heaviness? Miracle Leave-In Lite is just the answer. This unique, ultra-lig...

Your favorite conditioner is now enriched with the power of keratin! Smooth, sleek, and strong are all simpler than ever thanks to the essential c...

Our Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is e...

As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin deliv...

It's a 10 Miracle Shine Spray - brilliant shine, strength, and protection in just a spritz. Adding the finishing touch to any type of hair, the It...

Experience the ultimate in defined curls, sealed strands, and shiny waves with this next generation setting lotion that maximizes the results of we...

Use It's a 10 Haircare's Miracle Styling Mousse to achieve the volume, texture and hold you want without the crunch. Satisfy your beauty sweet spot...

It’s a 10 Miracle Styling Serum – a finished style that’s a Perfect 10 Miracle Styling Serum fights the effect of humidity on the hair. It is a gr...

Who says you can’t have clarified hair and volume? Our Miracle Volumizing Shampoo is designed to free your hair of residue buildup and bring out i...

Say goodbye to flat, dull, lifeless hair and get ready for up to 10 times the vibrant bounce, lift and presence with It’s a 10 Miracle Volumizing ...

It’s a 10 Potion 10 Instant Repair Leave-In Conditioner – Stronger… Softer… with a Simple, Easy Application Our popular leave-in conditioner produ...

It’s a 10 Potion 10 Miracle Repair Daily Conditioner … A Smoothing Conditioning Shield for Everyday Use Even the most extreme damage, dryness, or ...

For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formul...

Unlike shampoos that strip away hair’s natural oils and resiliency, It’s a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects h...

Potion 10 Miracle Styling Potion … The Secret to Gorgeous Styling Success Ever wish you could perfect your dream hair style and improve the overal...

It’s a 10 Silk Express Miracle Silk Conditioner… Extreme Softness Powered by Silk Few compounds deliver the luxe conditioning and weightless body ...

It’s a 10 Silk Express Miracle Silk Hair Mask – Restore, Revive and Recondition with Extreme Silk Performance Transform your hair’s texture and vi...

It’s a 10 Silk Express In10sives Leave-in Conditioner is Our Very Strongest Silk Conditioning Formula When other conditioners and products leave y...

The world’s favorite leave-in conditioner just keeps getting better. Now, It’s a 10 Haircare’s signature leave-in conditioner is available with th...

It’s a 10 Silk Express Miracle Silk Shampoo. Clean, Shiny, and Silky Smooth Give hair the unbeatable softness and luster that comes with pure silk...

It’s a 10 Silk Express Miracle Silk Smoothing Balm. Silky Straight Smooth Styles Ideal for regular use to achieve salon-perfect results for straig...