Products

Saturates dry, stressed hair and scalp with some of nature’s most soothing and hydrating botanicals while our ProQuinoa Complex™ helps rebuild hai...

Use the earth’s purity to gently cleanse, hydrate and strengthen hair. ABBA’s Moisture Shampoo hydrates and strengthens hair while adding softness...

It detangles, smoothes, shines and corrects dry, frizzy hair. Protects against heat and chemical damage. The featherweight formula with protective...

Daily Moisturizing Shampoo is sulfate & paraben free and very gentle on color-treated hair! Benefits: Gently cleanses, detangles & shine...

Agadir Argan Oil Hair Treatment is a leave in, daily hair treatment that's super enriched with vitamin E. Leaves hair with radiant shine! Benefits...

A perfecting leave-in product that delivers 10 benefits in one easy step. Moisture Smoothness Anti-Breakage Light Hold Manageability Shine  Soft...

A lipid-rich conditioner that nourishes and hydrates. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Key Benefits: Condition...

Alterna Caviar Anti-Aging Replenishing Moisture Hair Oil is a luxurious, multi-benefit hair oil that leaves the hair feeling nourished and provides...

An ultra-hydrating leave-in conditioner for dry, brittle hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitab...

A lightweight surge of hydration that conditions, smooths frizz and provides light definition with high shine. An alcohol-free transformation of t...

An intensive weekly moisturizing treatment that leaves hair smooth, silky and restored. Contains an exclusive Seasilk that helps to replenish, sea...

Alterna's Caviar Anti-Aging Replenishing Moisture Overnight Serum is a non-greasy hair treatment that transforms dry, brittle hair overnight. It hy...

A lightweight leave-in conditioner that detangles & primes fine, dry hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthet...

  A luxurious cleanser that restores and hydrates dry hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Free of added SLS/SL...

It's time to put dry hair to bed ​with our ultra-hydrating, silicone-free overnight hair treatment mask. Infused with hyaluronic acid, dream routi...

A nutrient-rich hair oil formulated to condition and restore shine while banishing frizz. Who it's for: all hair is welcome! made especially for t...

Rush into a relationship with long-lasting moisture. Infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x m...

Rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenche...

A clinically proven overnight treatment that conditions + smooths hair to reduce breakage + repair strength while you slumber. Who's it for: all ha...

Packed with nutrient-rich sea buckthorn, normcore signature conditioner leaves hair 7x more conditioned* and results in nourished + soft hair. Who...

Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair. Who it’...

This supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth wit...

A multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style. Who it's for: from straight to curly to coily......

Hydrated hair is in your future. This silicone-free treatment oil instantly reduces frizz* and breakage*, while boosting shine and protecting agai...