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Free Shipping orders $55+
Free Shipping orders $55+


Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose
between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury
haircare and styling, we have always been about purity and innovation inspired by skincare science.

Caviar Anti-Aging products contain highly potent ingredients, including our proprietary Age Control Complex® with black sturgeon caviar extract, to provide healthier, more youthful looking hair, instantly.