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Free Shipping on orders $75+
Free Shipping on orders $75+

Grand Opening Specials

  • Alterna Caviar Anti-Aging Infinite Color Hold Dual-use Serum

    Original price $37.00 - Original price $37.00
    Original price
    $37.00
    $37.00 - $37.00
    Current price $37.00

    A powerful dual-use serum that provides color rejuvenation, shine, and thermal protection up to 450°F. Good for all hair types.  Free of added SLS...

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    Original price $37.00 - Original price $37.00
    Original price
    $37.00
    $37.00 - $37.00
    Current price $37.00
  • Alterna Caviar Anti-Aging Infinite Color Hold Topcoat Spray

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    This item has been discontinued by the Manufacturer. Limited Quantities Available. A lightweight finishing spray to lock in long-lasting vibrant c...

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    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00
  • Alterna Caviar Anti-Aging Infinite Color Hold Conditioner

    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00

    A hydrating conditioner that minimizes color fade for lasting color vibrancy. Conditions and fortifies hair strands while minimizing color fade an...

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    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00
  • Alterna Caviar Anti-Aging Infinite Color Hold Shampoo

    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00

    A moisturizing cleanser that minimizes color fade for lasting color vibrancy. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, & Synthe...

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    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00
  • Alterna Caviar Anti-Aging Multiplying Volume Styling Mist

    Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00

    Instant and long-lasting root-to-tip touchable volume styling mist with flexible hold and shine. Good for all hair types. Free of added SLS/SLES*,...

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    Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00
  • Alterna Caviar Anti-Aging Multiplying Volume Conditioner

    Original price $37.00 - Original price $82.00
    Original price
    $37.00 - $82.00
    $37.00 - $82.00
    Current price $37.00

    A body-building conditioner for multipied volume and lightweight moisture. Good for all hair types. Free of added SLS/SLES*, Parabens, Phthalates,...

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    Original price $37.00 - Original price $82.00
    Original price
    $37.00 - $82.00
    $37.00 - $82.00
    Current price $37.00
  • Alterna Caviar Anti-Aging Multiplying Volume Shampoo

    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00

    A gentle cleanser for multiplied volume from root to tip. Good for all hair types. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Syn...

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    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil

    Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00

    A lightweight yet nourishing treatment oil that controls frizz up to 72 hours*. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthe...

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    Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter

    Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00

    Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter is formulated with a proprietary Climate Shield Complex that controls humidity affectting ha...

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    Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner

    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00

    A frizz-controlling conditioner that nourishes, conditions and helps block humidity. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and S...

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    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo

    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00

    A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair. Free of added SLS/SLES*, Parabens, Phthalate...

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    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00
  • Alterna Caviar Anti-Aging Smoothing Anti-Frizz Multi-Styling Air Dry Balm

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    A texture-enhancing, air dry styling cream for defined, frizz-free styles. Free of Sulfates, Parabens, and Phthalates. Key Benefits: Adds natural...

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    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum

    Original price $40.00 - Original price $40.00
    Original price
    $40.00
    $40.00 - $40.00
    Current price $40.00

    A reparative overnight treatment that fights the signs of aging hair while you sleep. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and ...

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    Original price $40.00 - Original price $40.00
    Original price
    $40.00
    $40.00 - $40.00
    Current price $40.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    A lightweight, vitamin-enriched leave-in protectant. Strengthens hair strands while protecting them from heat styling. Free of added SLS/SLES*, Pa...

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    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Mask

    Original price $50.00 - Original price $50.00
    Original price
    $50.00
    $50.00 - $50.00
    Current price $50.00

    A deep repair masque that nourishes and strengthens, improves manageability and leaves hair soft, shiny and restored. Free of added SLS/SLES*, Par...

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    Original price $50.00 - Original price $50.00
    Original price
    $50.00
    $50.00 - $50.00
    Current price $50.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner

    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00

    A reparative conditioner with Caviar Bond Enforcing Technology. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suita...

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    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Protein Cream

    Original price $37.00 - Original price $37.00
    Original price
    $37.00
    $37.00 - $37.00
    Current price $37.00

    A deeply restorative, protein-packed leave-in treatment for coarse, porous, damaged hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, ...

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    Original price $37.00 - Original price $37.00
    Original price
    $37.00
    $37.00 - $37.00
    Current price $37.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum

    Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00

    A triple-action, triple-use concentrate concentrate that instantly (1) repairs, (2) protects and (3) seals damaged hair strands and split ends in ...

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    Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo

    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00

    A restoring shampoo with Caviar Bond Enforcing Technology.  Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable...

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    Original price $36.00 - Original price $80.00
    Original price
    $36.00 - $80.00
    $36.00 - $80.00
    Current price $36.00
  • Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    A lightweight leave-in conditioner that detangles & primes fine, dry hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthet...

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    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00
    Sold out
  • Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Gelee

    Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00

    A lightweight surge of hydration that conditions, smooths frizz and provides light definition with high shine. An alcohol-free transformation of t...

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    Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00
  • Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    An ultra-hydrating leave-in conditioner for dry, brittle hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitab...

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    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00
  • Alterna Caviar Anti-Aging Replenishing Moisture Masque

    Original price $45.00 - Original price $45.00
    Original price
    $45.00
    $45.00 - $45.00
    Current price $45.00

    An intensive weekly moisturizing treatment that leaves hair smooth, silky and restored. Contains an exclusive Seasilk that helps to replenish, sea...

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    Original price $45.00 - Original price $45.00
    Original price
    $45.00
    $45.00 - $45.00
    Current price $45.00
  • Alterna Caviar Anti-Aging Replenishing Moisture Conditioner

    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00

    A lipid-rich conditioner that nourishes and hydrates. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Key Benefits: Condition...

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    Original price $37.00 - Original price $80.00
    Original price
    $37.00 - $80.00
    $37.00 - $80.00
    Current price $37.00