It's A 10

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensu...

Our Miracle Leave-In for Blondes makes it easier for you to have more fun! Specially formulated to meet the needs of natural and color-treated blo...

Say goodbye to flat, dull, lifeless hair and get ready for up to 10 times the vibrant bounce, lift and presence with It’s a 10 Miracle Volumizing ...

For instant body with no fuss, It's a 10 Miracle Volumizing Blowdry Spray's advanced formula will give your hair a gorgeous look and bounce withou...

Want the power of our classic Miracle Leave-In Product without all the heaviness? Miracle Leave-In Lite is just the answer. This unique, ultra-lig...

It’s a 10 Silk Express Miracle Silk Smoothing Balm. Silky Straight Smooth Styles Ideal for regular use to achieve salon-perfect results for straig...

It’s a 10 Silk Express Miracle Silk Hair Mask – Restore, Revive and Recondition with Extreme Silk Performance Transform your hair’s texture and vi...

It’s a 10 Silk Express Miracle Silk Conditioner… Extreme Softness Powered by Silk Few compounds deliver the luxe conditioning and weightless body ...

It’s a 10 Silk Express Miracle Silk Shampoo. Clean, Shiny, and Silky Smooth Give hair the unbeatable softness and luster that comes with pure silk...

The world’s favorite leave-in conditioner just keeps getting better. Now, It’s a 10 Haircare’s signature leave-in conditioner is available with th...

For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formul...

It’s a 10 Potion 10 Instant Repair Leave-In Conditioner – Stronger… Softer… with a Simple, Easy Application Our popular leave-in conditioner produ...

If you love sleek or detailed styles, crave natural-looking volume, or if you need dependable hold that’s never sticky or crunchy, then It’s a 10 ...

Designed to restore bounce and shine while also imparting a fresh, just-washed scent, this one lightweight conditioning dry spray is your secret w...

Holding on to that just-blow-dried look is easier than ever when you start with It’s a 10 Miracle Blow Dry H20 Shield. Just a couple spritzes befo...

At home or in the salon, gorgeous, silky, shiny, frizz-free styling is the gold standard in beautiful hair. Now, thanks to It’s a 10 Miracle Blow ...

The Styled-to-Perfection Shine that Starts In Your Shower Whether you don’t have time for adding dozens of additional products before blow drying,...

When hair is nourished and protected it always looks stunningly silky. And, with It’s a 10 Miracle Blow Dry Glossing Leave-In, that’s exactly what...

As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin deliv...

Your favorite conditioner is now enriched with the power of keratin! Smooth, sleek, and strong are all simpler than ever thanks to the essential c...

Formulated to penetrate the hair shaft, restore moisture, and repair damage, our Miracle Daily Conditioner is a lifeline for dry, damaged, or colo...

Our Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is e...

Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Conditioner Product. A cult-classic, this easy-to-use ...