Joico Best Sellers

Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Benefits: Creates lasting...

Heat Hero doesn’t just guard against potential damage –it also reduces the appearance of split ends in the process. Benefits: Thermal...

Joico's color-preserving K-Pak Color Therapy Color-Protecting Shampoo washes away dirt and debris while being gentle to color-treated hair. Help ex...

A medium hold, flexible working and finishing aerosol hairspray.Humidity-resistant formula works well in any climate.This medium hold aerosol, e...

Feeling extra thirsty? Dive into Joico's Moisture Recovery Shampoo.This shampoo saturates extra thirsty, thick/coarse hair with intensive moisture ...

An alcohol-free gel with firm styling control and shine to support hard-to hold hair.Panthenol, a vitamin B5 derivative that is a natural humect...

Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hai...

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.Benefits: Ton...

A concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity.Plum kernel oil nourishes ...

A firm hold finishing aerosol spray that locks in finished styles.Protectants shield hair from environmental stress.For all hair types, this fir...

Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hair's resilience against breakage.  Benefits: ...

A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold.Opal powder creates tremendous shine, and special silicones contribut...

The protective prowess of Joico's bestselling Luster Lock Treatment meets the ease of a spray with the K-PAK Color Therapy Luster Lock Spray. This ...

Choosing a shampoo that won't zap the zing out of your new shade is obvious - but you'd also be wise to follow up with a color-locking conditione...

With just one treatment, Joico's deep-repairing K-PAK Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and...

Feeling extra thirsty? Dive into Joico's Moisture Recovery Conditioner.This conditioner saturates extra thirsty, thick/coarse hair with intensive m...

Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted bro...

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against all ...