Created in 2005 by an unlikely mix of editorial hairstylists and elite professors from MIT University, Living Proof is haircare that lives at the crossroads of innovation and real-world results. As a science-first brand, everything we do begins in our very own lab with the singular desire to deliver products that solve hair problems, never conceal.
With 45 ingenious products that all feature effective, clinical technologies and live within seven unique collections, Living Proof serves as a pioneer in the prestige haircare space.
Our shampoos, conditioners, treatments, and stylers all work to deliver maximum results within a minimal routine. By continually investing in next-generation innovation, Living Proof helps tackle concerns for all different hair types.