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L'Oreal Professionnel Serie Expert Silver Purple Shampoo


Whether you're a bottle blonde or embracing the gray hair trend, a purple shampoo like L'Oréal Professionnel Serie Expert Silver Shampoo is a must-have. This color toning formula contains violet micro-pigments that eliminate brass to help restore cool tones to your salon color. Swap this with your regular shampoo once or twice a week for noticeably brighter, softer, and shinier strands. 

For: white, gray, or blonde hair.

How to Use: 

Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.