New Arrivals Hair

A gentle clarifying shampoo that deeply cleanses hair, removing product buildup, pollution, excess oil, and heavy metals deposited from hard water ...

A multitasking treatment that delivers weightless, all-day conditioning and lasting detangling — making it a wash day essential for all hair types....

Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup. Benefits: Powered by real c...

Strengthens hair from within for stronger, smoother and more disciplined hair. Benefits: Lock in your day 1 color vibrancy up to 100 days1. The re...

A sulfate-free shampoo that gently cleanses while maintaining day 1 color vibrancy for up to 100 days*.  Benefits: Lock in all 5 dimensions of the...

Help clients find their next favorites with this biotech-powered routine for everyone. Engineered to deeply cleanse, repair, and deliver 2.5x more ...

An ultra-lightweight, argan oil-infused spray that instantly absorbs into hair to enhance shine, smooth frizz, and provide lasting hydration and co...

OLAPLEX Weightless Nourishing Hair Mask for Fine to Medium Hair is a cuticle-sealing mask to hydrate and volumize fine to medium hair. Benefits: L...

OLAPLEX Rich Hydration Hair Mask for Dry or Medium to Thick Hair is a cuticle-sealing mask to hydrate and control frizz for dry or medium-to-coarse...

Alterna's Caviar Anti-Aging Replenishing Moisture Overnight Serum is a non-greasy hair treatment that transforms dry, brittle hair overnight. It hy...

Experience glossy, mirror-like shine and instant softness for all hair types with this nourishing hair mask. The high-powered formula includes Arga...

Moroccanoil Texture & Volume Powder delivers instant volume, uplifting strands and enhancing any style at the root. This high-performing powder...

K18's lightweight, buildable volume spray, powered by K18PEPTIDE™ to reverse bounce-depleting damage that can impact all hair types—especially fine...

This leave-in conditioning heat protectant detangles, softens, and delivers deeper heat protection than ever before*—for 85% less breakage after bl...

A lightweight masque that visibly thickens hair and improves manageability while reducing breakage. Benefits: Let your hair look and feel naturall...