Skip to content
Free Shipping on orders $75+
Free Shipping on orders $75+

Ouidad

In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the “Carve and Slice” and "Rake and Shake,” which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to “let curls be curls”. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, Ouidad perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type—from loose curls and waves, to spirals, tight curls, and coils.
  • Ouidad VitalCurl + Tress Effects Styling Gel

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    When you put effort into perfecting your curls, you want your style to have staying power. It's all a matter of choosing the right product to help ...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad VitalCurl + Soft Defining Mousse

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    Meet the modern mousse: our innovative formula designed to leave curls touchable and full-bodied, never crunchy or stiff. New VitalCurl™+ Soft Defi...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad VitalCurl + Define & Shine Styling Gel-Cream

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    Classic curls crave both hydration and hold – so why not style them with a product that does both? VitalCurl™+ Define & Shine Styling Gel-Cream...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad Curl Shaper Out Of Thin (H)air Volumizing Jelly

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    Styling products with certain oils and waxes can be too heavy for finer curls. This light-as-air jelly activates loose curls for smooth definition,...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad Curl Shaper Take Shape Plumping + Defining Cream

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    Medium-to-thick textures need more moisture, but heavy is not always better. When loose curls lose their shape, this lightweight cream builds body ...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad Curl Shaper Memory Maker 3-in-One Revitalizing Milk

    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00

    Curls need to be properly prepped before they are styled. Infuse hydration and encourage curl definition by applying this pre-styling primer—or use...

    View full details
    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00
  • Ouidad Curl Shaper Bounce Back Reactivating Mist

    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00

    Dehydrated curls and waves tend to wilt. Bring second- and third-day strands back to life with this spray that combines the benefits of a curl refr...

    View full details
    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00
  • Ouidad Curl Quencher Moisturizing Styling Gel

    Original price $26.00 - Original price $75.00
    Original price
    $26.00 - $75.00
    $26.00 - $75.00
    Current price $26.00

    Coaxing your tight curls to stay in place - and look exactly how you want - can be a delicate balance. You need a styling product that's lightweig...

    View full details
    Original price $26.00 - Original price $75.00
    Original price
    $26.00 - $75.00
    $26.00 - $75.00
    Current price $26.00
  • Ouidad Curl Quencher Hydrafusion Intense Curl Cream

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    When you have tight curls that are prone to dryness, every step of your regimen is a chance to add needed moisture-from the shower to your styling...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad Clear Control Pomade

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    Curls are rebellious by nature, with curves and bends that relish in doing whatever they please. Trying to tame them with heavy styling products (...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
    Sold out
  • Ouidad Botanical Boost Curl Energizing & Refreshing Spray

    Original price $22.00 - Original price $22.00
    Original price
    $22.00
    $22.00 - $22.00
    Current price $22.00

    Have you ever started the day with beautiful, bouncing curls, only to look in the mirror around noon and realize they've lost their oomph? You cou...

    View full details
    Original price $22.00 - Original price $22.00
    Original price
    $22.00
    $22.00 - $22.00
    Current price $22.00
  • Ouidad VitalCurl + Balancing Rinse Conditioner

    Original price $24.00 - Original price $70.00
    Original price
    $24.00 - $70.00
    $24.00 - $70.00
    Current price $24.00

    When it comes to classic curls, it's all about balance. Your spirals look their best when they’re nourished with gentle moisture – not weighed down...

    View full details
    Original price $24.00 - Original price $70.00
    Original price
    $24.00 - $70.00
    $24.00 - $70.00
    Current price $24.00
  • Ouidad Curl Quencher Moisturizing Conditioner

    Original price $24.00 - Original price $60.00
    Original price
    $24.00 - $60.00
    $24.00 - $60.00
    Current price $24.00

    Tight curls' worst enemy is dryness-and the resulting tangles that can take over the better part of your head if you're not careful. That means th...

    View full details
    Original price $24.00 - Original price $60.00
    Original price
    $24.00 - $60.00
    $24.00 - $60.00
    Current price $24.00
  • Ouidad VitalCurl + Clear & Gentle Shampoo

    Original price $24.00 - Original price $70.00
    Original price
    $24.00 - $70.00
    $24.00 - $70.00
    Current price $24.00

    When it comes to classic curls, it's all about balance. Your spirals look their best when they’re nourished with gentle moisture – not dried out wi...

    View full details
    Original price $24.00 - Original price $70.00
    Original price
    $24.00 - $70.00
    $24.00 - $70.00
    Current price $24.00
  • Ouidad Curl Shaper Good As New Moisture Restoring Shampoo

    Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00

    Frequent cleansing can deplete strands of essential oils, but this oil-based shampoo is gentle enough for daily use and won’t leave strands greasy ...

    View full details
    Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00
  • Ouidad Curl Shaper Double Duty Weightless Cleansing Conditioner

    Original price $36.00 - Original price $36.00
    Original price
    $36.00
    $36.00 - $36.00
    Current price $36.00

    This feather-light formula can be used in place of a shampoo for a gentle moisturizing cleanse, or as a conditioner to boost hydration and manageab...

    View full details
    Original price $36.00 - Original price $36.00
    Original price
    $36.00
    $36.00 - $36.00
    Current price $36.00
  • Ouidad Curl Quencher Moisturizing Shampoo

    Original price $24.00 - Original price $60.00
    Original price
    $24.00 - $60.00
    $24.00 - $60.00
    Current price $24.00

    If you have tight curls, keeping them moisturized is your top priority. That's because the curlier the hair, the more prone it is to dryness and d...

    View full details
    Original price $24.00 - Original price $60.00
    Original price
    $24.00 - $60.00
    $24.00 - $60.00
    Current price $24.00
  • Ouidad Clean Sweep Moisturizing Dry Shampoo

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    A dry shampoo that conditions too! Part dry shampoo, part conditioner, this special formula quickly cleanses by absorbing product build-up and exce...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad Water Works Clarifying Shampoo

    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00

    If you have curly hair, you probably love a great styling product - or two, or three, or more. And, after awhile, those products can build up on y...

    View full details
    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00
  • Ouidad Heavy Lifting Bubbling Scalp Mask

    Original price $39.00 - Original price $39.00
    Original price
    $39.00
    $39.00 - $39.00
    Current price $39.00

    Activated by your scalp’s pH, this detoxifying treatment gently lifts away dirt, oil and buildup. The lightweight gel transforms into a bubbling fo...

    View full details
    Original price $39.00 - Original price $39.00
    Original price
    $39.00
    $39.00 - $39.00
    Current price $39.00
  • Ouidad Whipped Curls Daily Conditioner & Styling Primer

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    All curls-especially dry, damaged, frizzy curls-need a boost of moisture from time to time to make them more manageable. This rich, multitasking fo...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
    Sold out
  • Ouidad Ultra-Nourishing Cleansing Oil Shampoo

    Original price $26.00 - Original price $75.00
    Original price
    $26.00 - $75.00
    $26.00 - $75.00
    Current price $26.00

    When curls don't get what they need, they tend to misbehave-their pattern becomes inconsistent, and they can look frizzy or dull. The root of the ...

    View full details
    Original price $26.00 - Original price $75.00
    Original price
    $26.00 - $75.00
    $26.00 - $75.00
    Current price $26.00
  • Ouidad Ultra-Nourishing Intense Hydrating Mask

    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    Curls feeling lifeless and lackluster? That’s a sign your hair is dehydrated—and factors like color or chemical processing, heat styling, and envir...

    View full details
    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00
  • Ouidad Mongongo Oil Multi-Use Curl Treatment

    Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00

    Whether wavy, coily, spiraled, or kinky, when it comes to curls, no two are the same. That's why we designed our Mongongo Oil Multi-Use Curl Treat...

    View full details
    Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00