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Amika Normcore Signature Shampoo

Available for purchase In-Store only. Please contact your preferred location for availability or to reserve for pick-up.

Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

Who it’s for: fine to medium hair types

Why it’s special: it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.


  • leaves hair 7x more conditioned*.
  • Coconut Acid - provides excellent lathering + conditioning.
  • 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*clinically proven when using shampoo + conditioner together as a system.

**based on a consumer at-home test of 51 participants.

How to Use:

  1. massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
  2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
  3. for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
  4. use as part of your wash care routine.