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Deva Curl Flexfactor Curl Protection & Retention Primer

Original price $34.00 - Original price $34.00
Original price
$34.00 - $34.00
Current price $34.00

DevaCurl's FLEXFACTOR lets you embrace Curl Flexibility & reduce damage by up to 55%! This heat & UV protective lightweight formula with the Curl Memory Complex helps all curl types spring back to life & helps prevent damage from brushing, friction, manipulation, & heat up to 450°.


  • Gives all curls ultimate curl flexibility
  • Protects against heat damage up to 450 degrees F
  • Enhances curl elasticity after being heat styled & mechanically manipulated
  • Up to 55% less damage & breakage from heat damage & mechanical manipulation
  • Seals hair cuticle to prevent against damage, improves strength of hair and prevents against future damage, seals appearance of split ends, enhances curl definition before & after being heat styled and mechanically manipulated, improves manageability and combability
  • Non-flaking, non-crunchy & non-stiff


  • Curl Memory Complex protects from breakage from friction (such as hats, scarves, and pillows) & protects hair from UV damage
  • Dermatologist co-developed, backed by science & stylist approved
  • Formulated with UV inhibitors
  • A warm, tropical Cozy Getaway scent that starts with notes of coconut water, casaba melon (a blend of honeydew and cantaloupe), gardenia petals and bitter orange & finishes with warm amber and vanilla bean
  • Bottle made from 50% recycled ocean bound plastics
  • Gluten-free, cruelty-free & vegan
  • Formualted without SLS/SLES Sulfates, silicones, and parabens

How to Use:

Shake well. Apply evenly to curls in sections before styling. Use on wet or dry curls. Do not rinse. Can also be used before sleeping or wearing hats.