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Joico Blonde Life Violet Shampoo


Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.


  • Instantly cool brassy tones and brighten cool blonde hair
  • Help maintain healthy-looking hair with brilliant shine
  • Nourish and protect fragile blonde hair
  • Rich lather gently cleanses hair

How to Use:

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Follow with Blonde Life Violet Conditioner.