Joico Color Balance Purple Shampoo

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.

Benefits:

• Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos.
• Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.