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Free Shipping on orders $75+

Wella Color Charm Permanent Liquid Color 1.4oz.

Original price $9.95 - Original price $9.95
Original price
$9.95 - $9.95
Current price $9.95

Wella ColorCharm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

The five tonal families are: Natural, Ash, Gold, Warm, and Red.

Activator/Developer Sold Separately


  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage
  • Gentle floral fragrance
  • Deep conditioning

How to Use:

Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

Optimum Gray Coverage:

1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.

2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.

3. Mix with 20 Volume Well Color Charm Developer

4. Apply generously starting at the area with highest percentage of gray or most resistant.

5. Process for 30 minute, extend to 45 minutes if needed.

6. For better coverage on hair that is more than 50% gray, mix equal parts of a color in the Natural or Gold shade family, in addition to another Fashion Shade, such as a Red family shade, at the same shade level.

Customer Reviews

Based on 3 reviews
Cheaper than Sally's

Frequent buyer. Color leaked during shipping and replacement items were sent quickly. No automated customer service, you can call or email and get a response quickly. Thank you Ashlee for your help!

Patti Lewis
Color Charm hair color 7WV

Nutmeg 7WV is a beautiful color. I don't want to buy 6 colors every time to get free shipping.

6R Terra Cotta is my color

Bought 3 and free delivery. Fast & quick service -> can request delivery at certain time periods