Products

What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or s...

Nothing is as alluring as shiny, smooth, frizz -free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave -In gives you the freedom to...

Because naturally curly and wavy hair tends to be quite delicate, it’s important to take extra -special care of it. When hair is nourished and str...

The Styled-to-Perfection Shine that Starts In Your Shower Whether you don’t have time for adding dozens of additional products before blow drying,...

  Holding on to that just-blow-dried look is easier than ever when you start with It’s a 10 Miracle Blow Dry H20 Shield. Just a couple spritzes bef...

  At home or in the salon, gorgeous, silky, shiny, frizz-free styling is the gold standard in beautiful hair. Now, thanks to It’s a 10 Miracle Blow...

  If you love sleek or detailed styles, crave natural-looking volume, or if you need dependable hold that’s never sticky or crunchy, then It’s a 10...

  For instant body with no fuss, It's a 10 Miracle Volumizing Blowdry Spray's advanced formula will give your hair a gorgeous look and bounce witho...

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensu...

  Formulated to penetrate the hair shaft, restore moisture, and repair damage, our Miracle Daily Conditioner is a lifeline for dry, damaged, or col...

It’s a 10 Miracle Deep Conditioner Plus Keratin - healthy hair on the inside and out! In just five to ten minutes, you can revitalize your hair an...

It's a 10 Miracle Finishing Spray is the perfect product to lock in style. Years of testing and formulation have led to a truly "10" hair spray, gi...

It's a 10 Miracle Super Hold Finishing Spray Plus Keratin is the perfect product to hold your style. The dry spray is perfect for finished styling,...

For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It’s a 10 Haircare is proud to introduce the It’s...

It's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. It is developed to respond to the ...

Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Conditioner Product. A cult-classic, this easy-to-use ...

Our Miracle Leave-In for Blondes makes it easier for you to have more fun! Specially formulated to meet the needs of natural and color-treated blo...

Want the power of our classic Miracle Leave-In Product without all the heaviness? Miracle Leave-In Lite is just the answer. This unique, ultra-lig...

Your favorite conditioner is now enriched with the power of keratin! Smooth, sleek, and strong are all simpler than ever thanks to the essential c...

Our Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is e...

As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin deliv...

  It's a 10 Miracle Shine Spray - brilliant shine, strength, and protection in just a spritz. Adding the finishing touch to any type of hair, the I...

Use It's a 10 Haircare's Miracle Styling Mousse to achieve the volume, texture and hold you want without the crunch. Satisfy your beauty sweet spot...

It’s a 10 Miracle Styling Serum – a finished style that’s a Perfect 10 Miracle Styling Serum fights the effect of humidity on the hair. It is a gr...