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Alterna Collection of Products

Alterna

Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose
between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury
haircare and styling, we have always been about purity and innovation inspired by skincare science.

Transformation 
Caviar Anti-Aging products contain highly potent ingredients, including our proprietary Age Control Complex® with black sturgeon caviar extract, to provide healthier, more youthful looking hair, instantly.

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo on a white background

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo

$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00

  A luxurious cleanser that restores and hydrates dry hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Free of added SLS/SL...

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$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00
Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner 8.5oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner

$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00

A reparative conditioner with Caviar Bond Enforcing Technology. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suita...

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$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00
Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 8.5oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo

$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00

A restoring shampoo with Caviar Bond Enforcing Technology.  Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable...

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$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00
Alterna Caviar Anti-Aging Replenishing Moisture Conditioner 8.5oz.

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner

$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00

A lipid-rich conditioner that nourishes and hydrates. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Key Benefits: Condition...

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$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00
Alterna Caviar Anti-Aging Infinite Color Hold Conditioner 8.5oz.

Alterna Caviar Anti-Aging Infinite Color Hold Conditioner

$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00

A hydrating conditioner that minimizes color fade for lasting color vibrancy. Conditions and fortifies hair strands while minimizing color fade an...

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$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 8.5oz.

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo

$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00

A moisturizing cleanser that minimizes color fade for lasting color vibrancy. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, & Synthe...

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$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00
Alterna Caviar Anti-Aging Multiplying Volume Conditioner 8.5oz.

Alterna Caviar Anti-Aging Multiplying Volume Conditioner

$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00

A body-building conditioner for multipied volume and lightweight moisture. Good for all hair types. Free of added SLS/SLES*, Parabens, Phthalates,...

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$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00
Alterna Caviar Anti-Aging Multiplying Volume Shampoo 8.5oz.

Alterna Caviar Anti-Aging Multiplying Volume Shampoo

$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00

A gentle cleanser for multiplied volume from root to tip. Good for all hair types. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Syn...

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$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner 8.5oz.

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner

$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00

A frizz-controlling conditioner that nourishes, conditions and helps block humidity. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and S...

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$37.00 - $82.00
$37.00 - $82.00
$37.00 - $82.00
$37.00
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo 8.5oz.

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo

$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00

A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair. Free of added SLS/SLES*, Parabens, Phthalate...

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$36.00 - $80.00
$36.00 - $80.00
$36.00 - $80.00
$36.00