Black Friday Sale

  Lather in lustrous, more resilient hair with Joico's K-PAK Reconstructing Shampoo. Formulated with a healthy dose of damage-seeking Keratin and...

The protective prowess of Joico's bestselling Luster Lock Treatment meets the ease of a spray with the K-PAK Color Therapy Luster Lock Spray. This ...

With just one treatment, Joico's deep-repairing K-PAK Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and...

Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted bro...

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.Benefits: Ton...

When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Gelee Masque. This masque is designed to pr...

When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Replenishing Leave-In. This leave-in treatment is des...

When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Conditioner. This conditioner is designed t...

The Joico JoiFULL Volumizing Styler is a unique gel-crème hybrid that creates all-over airy body and fullness without a stiff or sticky feel. Benef...

The Joico Blonde Life Brightening Veil shields color from UV damage and fading; protects against thermal styling; adds shine; detangles and cont...

This item has been discontinued by the manufacturer. Joico Blonde Life Violet Foam is a creamy foam that infuses hair with hydrating Monoi and T...

Joico Blonde Life Brilliant Glow Brightening Oil is infused with Arginine, this crystal-clear oil features a blend of three signature Blonde Life o...

The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can ...

The Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow hues to mai...

Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brillian...

Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, ...

Joico Blonde Life Brightening Conditioner is an ultra-nourishing conditioner that instantly detangles and renews for bright, beautiful blondes,....

Joico Defy Damage Protective Shield is an essential daily leave-in that provides powerful all-day protection against thermal styling, pollution, an...

Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, silky, shiny...

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against all ...

Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hair's resilience against breakage.  Benefits: ...