It's A 10

A lightweight taming gel for frizzy hair, taming flyaways while improving texture of damaged hair. Delivers a humectant that stabilizes moisture le...

It’s a 10 Potion 10 Miracle Repair Daily Conditioner … A Smoothing Conditioning Shield for Everyday Use Even the most extreme damage, dryness, or ...

It's a 10 Miracle Finishing Spray is the perfect product to lock in style. Years of testing and formulation have led to a truly "10" hair spray, gi...

Experience the ultimate in defined curls, sealed strands, and shiny waves with this next generation setting lotion that maximizes the results of we...

Use It's a 10 Haircare's Miracle Styling Mousse to achieve the volume, texture and hold you want without the crunch. Satisfy your beauty sweet spot...

Potion 10 Miracle Styling Potion … The Secret to Gorgeous Styling Success Ever wish you could perfect your dream hair style and improve the overal...

Unlike shampoos that strip away hair’s natural oils and resiliency, It’s a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects h...

It's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. It is developed to respond to the ...

Your shower routine just got a whole lot easier with the new Miracle Defrizzing Cleansing Conditioner. The It’s a 10, one-step product that simult...

Who says you can’t have clarified hair and volume? Our Miracle Volumizing Shampoo is designed to free your hair of residue buildup and bring out i...

It’s a 10 Silk Express In10sives Leave-in Conditioner is Our Very Strongest Silk Conditioning Formula When other conditioners and products leave y...

It's a 10 Miracle Super Hold Finishing Spray Plus Keratin is the perfect product to hold your style. The dry spray is perfect for finished styling,...

Nothing is as alluring as shiny, smooth, frizz -free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave -In gives you the freedom t...

Shiny smoothness doesn’t have to be a dream. With It’s a 10 Miracle Coily Gelled Oil, it’s a reality no matter how you choose to style your hair. I...

What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or s...

Because naturally curly and wavy hair tends to be quite delicate, it’s important to take extra -special care of it. When hair is nourished and str...

It's a 10 Miracle Shine Spray - brilliant shine, strength, and protection in just a spritz. Adding the finishing touch to any type of hair, the It...

For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It’s a 10 Haircare is proud to introduce the It’s...

It’s a 10 Miracle Styling Serum – a finished style that’s a Perfect 10 Miracle Styling Serum fights the effect of humidity on the hair. It is a gr...

Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every b...

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensu...

Our Miracle Leave-In for Blondes makes it easier for you to have more fun! Specially formulated to meet the needs of natural and color-treated blo...

Say goodbye to flat, dull, lifeless hair and get ready for up to 10 times the vibrant bounce, lift and presence with It’s a 10 Miracle Volumizing ...

For instant body with no fuss, It's a 10 Miracle Volumizing Blowdry Spray's advanced formula will give your hair a gorgeous look and bounce withou...