New Arrivals

Alterna Caviar Anti-Aging Universal Heat Styling Spray is a multi-use styling spray designed for both wet & dry hair to reduce frizz, detangle...

Alterna Caviar Anti-Aging Replenishing Moisture Hair Oil is a luxurious, multi-benefit hair oil that leaves the hair feeling nourished and provides...

This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymer...

Alterna Caviar Anti-Aging Professional Styling Working Hairspray is a buildable to strong hold hairspray that feels non-sticky while maintaining h...