New Arrivals

A multitasking treatment that delivers weightless, all-day conditioning and lasting detangling — making it a wash day essential for all hair types....

This leave-in conditioning heat protectant detangles, softens, and delivers deeper heat protection than ever before*—for 85% less breakage after bl...

Lightweight hair serum that strengthens and repairs damaged, color-treated hair, sealing split ends, infusing long-lasting shine and softness, and ...

Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity Best for: All hair types, ideal for dry, frizz-prone hair or c...

This powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant ...

Alterna Caviar Anti-Aging Universal Heat Styling Spray is a multi-use styling spray designed for both wet & dry hair to reduce frizz, detangle...

This powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant ...

Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity Best for: All hair types, ideal for dry, frizz-prone hair or c...