New Arrivals

Moroccanoil Texture & Volume Powder delivers instant volume, uplifting strands and enhancing any style at the root. This high-performing powder...

K18's lightweight, buildable volume spray, powered by K18PEPTIDE™ to reverse bounce-depleting damage that can impact all hair types—especially fine...

This weightless volumizing conditioner for fine hair is clinically proven to strengthen, repair, and prevent future damage from daily hair stressor...

This ultra-light volumizing shampoo for fine hair is clinically proven to strengthen, repair, and prevent future damage from everyday elements, sty...

Color WOW Xtra Large Bombshell Volumizer uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-streng...

Hit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day* with weightless moisture that’ll send li...

Hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that’ll send limp, l...

Instant big hair + sexy, long-lasting texture without stiffness Best for: All hair types, ideal for fine, flat, no volume hair. The best texturizer...

Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry Best for: Fine, thin, limp hair that needs ...

Color WOW Xtra Large Bombshell Volumizer uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-streng...

Color WOW Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant...

This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymer...