New Arrivals

Lightweight hair serum that strengthens and repairs damaged, color-treated hair, sealing split ends, infusing long-lasting shine and softness, and ...

This powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant ...

Color WOW Xtra Large Bombshell Volumizer uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-streng...

You’ve heard the saying, don’t know what you got til it’s gone? We felt that deep with this one, and although it took a while, our barber fave ORIG...

On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado Oil and Omega 3’s Best for: All hair types, ideal for dry, dehydrated, f...

Glossing serum smooths frizz, temporarily seals split ends, prevents color fade, has UV + heat protection Best for: All hair types. Ideal for frizz...

Color Wow Speed Blow Dry Spray is clinically-proven to cut blow-dry time by 30%. Speed Dry uses a proprietary crystal clear polymer that works like...

Instant big hair + sexy, long-lasting texture without stiffness Best for: All hair types, ideal for fine, flat, no volume hair. The best texturizer...

Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry Best for: Fine, thin, limp hair that needs ...

Clinically-proven to make hair 50% stronger in a single blow dry, reduces breakage, heat protectant Best for: Brittle, fragile, damaged hair that b...

Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment. Best for: Dry, dehydrated hair. Ideal for color-t...

Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair.  Best for: All hair types, especially color-tr...

Color WOW Xtra Large Bombshell Volumizer uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-streng...

This powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant ...

Color WOW Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant...

This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymer...

Alterna Caviar Anti-Aging Professional Styling Working Hairspray is a buildable to strong hold hairspray that feels non-sticky while maintaining h...