Skip to content
Free Shipping on orders $75+
Free Shipping on orders $75+
It's A 10

It's A 10

It's A 10 haircare began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it "strength in simplicity" and it will undoubtedly change the way you think about hair care.
  • It's A 10 Potion 10 Miracle Repair Daily Conditioner

    Original price $28.00 - Original price $63.95
    Original price
    $28.00 - $63.95
    $28.00 - $63.95
    Current price $28.00

    It’s a 10 Potion 10 Miracle Repair Daily Conditioner … A Smoothing Conditioning Shield for Everyday Use Even the most extreme damage, dryness, or ...

    View full details
    Original price $28.00 - Original price $63.95
    Original price
    $28.00 - $63.95
    $28.00 - $63.95
    Current price $28.00
  • It's A 10 Miracle Blow Dry Split End Mender

    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00

    Whether split ends and other damage is a result of heat styling, environmental stress, or naturally delicate hair. It’s a 10 Miracle Blow Dry Spli...

    View full details
    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00
    Sold out
  • It's a 10 Miracle Styling Cream

    Original price $19.00 - Original price $19.00
    Original price
    $19.00
    $19.00 - $19.00
    Current price $19.00

    Experience the ultimate in defined curls, sealed strands, and shiny waves with this next generation setting lotion that maximizes the results of we...

    View full details
    Original price $19.00 - Original price $19.00
    Original price
    $19.00
    $19.00 - $19.00
    Current price $19.00
    Sold out
  • It's A 10 Potion 10 Miracle Repair Shampoo

    Original price $27.00 - Original price $52.95
    Original price
    $27.00 - $52.95
    $27.00 - $52.95
    Current price $27.00

    Unlike shampoos that strip away hair’s natural oils and resiliency, It’s a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects h...

    View full details
    Original price $27.00 - Original price $52.95
    Original price
    $27.00 - $52.95
    $27.00 - $52.95
    Current price $27.00
  • It's A 10 Miracle Deep Conditioner Plus Keratin

    Original price $13.00 - Original price $65.00
    Original price
    $13.00 - $65.00
    $13.00 - $65.00
    Current price $13.00

    It’s a 10 Miracle Deep Conditioner Plus Keratin - healthy hair on the inside and out! In just five to ten minutes, you can revitalize your hair an...

    View full details
    Original price $13.00 - Original price $65.00
    Original price
    $13.00 - $65.00
    $13.00 - $65.00
    Current price $13.00
  • It's A 10 Miracle Keratin Trio Kit

    Original price $74.00
    Original price $74.00 - Original price $74.00
    Original price $74.00
    Current price $54.99
    $54.99 - $54.99
    Current price $54.99

    Think of it as a one-stop shop for silky, nourished, protected hair… the It’s a 10 Miracle Keratin Trio includes all the essentials you need for b...

    View full details
    Original price $74.00
    Original price $74.00 - Original price $74.00
    Original price $74.00
    Current price $54.99
    $54.99 - $54.99
    Current price $54.99
    Sale Sale
  • It's A 10 Potion 10 Miracle Repair Hair Mask

    Original price $40.00 - Original price $40.00
    Original price
    $40.00
    $40.00 - $40.00
    Current price $40.00

    For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formul...

    View full details
    Original price $40.00 - Original price $40.00
    Original price
    $40.00
    $40.00 - $40.00
    Current price $40.00
  • It's A 10 Miracle Shampoo Plus Keratin

    Original price $13.00 - Original price $55.00
    Original price
    $13.00 - $55.00
    $13.00 - $55.00
    Current price $13.00

    As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin deliv...

    View full details
    Original price $13.00 - Original price $55.00
    Original price
    $13.00 - $55.00
    $13.00 - $55.00
    Current price $13.00