It's A 10

A lightweight taming gel for frizzy hair, taming flyaways while improving texture of damaged hair. Delivers a humectant that stabilizes moisture le...

Whether split ends and other damage is a result of heat styling, environmental stress, or naturally delicate hair. It’s a 10 Miracle Blow Dry Spli...

Potion 10 Miracle Styling Potion … The Secret to Gorgeous Styling Success Ever wish you could perfect your dream hair style and improve the overal...

Your shower routine just got a whole lot easier with the new Miracle Defrizzing Cleansing Conditioner. The It’s a 10, one-step product that simult...

It’s a 10 Silk Express In10sives Leave-in Conditioner is Our Very Strongest Silk Conditioning Formula When other conditioners and products leave y...

What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or s...

Because naturally curly and wavy hair tends to be quite delicate, it’s important to take extra -special care of it. When hair is nourished and str...

It’s a 10 Miracle Styling Serum – a finished style that’s a Perfect 10 Miracle Styling Serum fights the effect of humidity on the hair. It is a gr...

It’s a 10 Silk Express Miracle Silk Smoothing Balm. Silky Straight Smooth Styles Ideal for regular use to achieve salon-perfect results for straig...

It’s a 10 Silk Express Miracle Silk Conditioner… Extreme Softness Powered by Silk Few compounds deliver the luxe conditioning and weightless body ...

It’s a 10 Silk Express Miracle Silk Shampoo. Clean, Shiny, and Silky Smooth Give hair the unbeatable softness and luster that comes with pure silk...

Holding on to that just-blow-dried look is easier than ever when you start with It’s a 10 Miracle Blow Dry H20 Shield. Just a couple spritzes befo...

At home or in the salon, gorgeous, silky, shiny, frizz-free styling is the gold standard in beautiful hair. Now, thanks to It’s a 10 Miracle Blow ...