Hair Care

If you love sleek or detailed styles, crave natural-looking volume, or if you need dependable hold that’s never sticky or crunchy, then It’s a 10 ...

Designed to restore bounce and shine while also imparting a fresh, just-washed scent, this one lightweight conditioning dry spray is your secret w...

Holding on to that just-blow-dried look is easier than ever when you start with It’s a 10 Miracle Blow Dry H20 Shield. Just a couple spritzes befo...

At home or in the salon, gorgeous, silky, shiny, frizz-free styling is the gold standard in beautiful hair. Now, thanks to It’s a 10 Miracle Blow ...

The world’s favorite leave-in conditioner just keeps getting better. Now, It’s a 10 Haircare’s signature leave-in conditioner is available with th...

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensu...

Our Miracle Leave-In for Blondes makes it easier for you to have more fun! Specially formulated to meet the needs of natural and color-treated blo...

Want the power of our classic Miracle Leave-In Product without all the heaviness? Miracle Leave-In Lite is just the answer. This unique, ultra-lig...

It’s a 10 Silk Express Miracle Silk Hair Mask – Restore, Revive and Recondition with Extreme Silk Performance Transform your hair’s texture and vi...

It’s a 10 Silk Express Miracle Silk Conditioner… Extreme Softness Powered by Silk Few compounds deliver the luxe conditioning and weightless body ...

For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formul...

It’s a 10 Potion 10 Instant Repair Leave-In Conditioner – Stronger… Softer… with a Simple, Easy Application Our popular leave-in conditioner produ...

As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin deliv...

Your favorite conditioner is now enriched with the power of keratin! Smooth, sleek, and strong are all simpler than ever thanks to the essential c...

Formulated to penetrate the hair shaft, restore moisture, and repair damage, our Miracle Daily Conditioner is a lifeline for dry, damaged, or colo...

Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Conditioner Product. A cult-classic, this easy-to-use ...

Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every b...

It’s a 10 Silk Express Miracle Silk Shampoo. Clean, Shiny, and Silky Smooth Give hair the unbeatable softness and luster that comes with pure silk...

The Styled-to-Perfection Shine that Starts In Your Shower Whether you don’t have time for adding dozens of additional products before blow drying,...

Our Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is e...